The results of, 18 months of planning and brainstorming, was officially unveiled last week to the industry and media, on the new marketing strategy and activity plan to be implemented by the Sri Lanka Tourism Promotion Bureau. Spurred on by the turn around in visitor arrivals since November 2007, the plan benchmarks arrivals of 2006, as the target for 2008, with an over US$ 100 million increase in earnings. Destination Sri Lanka’s brand positioning as an island of pleasant surprises and myriad of treasures will now be professionally showcased to the world by the excellent team of creative advertising professionals at Ogilvy Outreach.
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