‘Meet in Sri Lanka’ takes on streets of Hyderabad

Sri Lanka Convention Bureau unveiled its offer, ‘Meet in Sri Lanka’, at a special media briefing at the Taj Krishna, in Hyderabad on the eve of the PATA Travel Mart 2008, where Sri Lanka’s strengths as a Meetings Incentives Conventions and Exhibitions(MICE) destination were showcased. A Team led by Prema Cooray, Chairman, SLCB, Amal Goonatilleke, Chairperson, Sri Lanka PATA Chapter, Renton de Alwis, Chairman, SLTPB, Manoj Gunawardena, CEO, Sri Lankan Airlines and SLTDA Board Member Abbas Esufally, were in India for the launch. PATA Travel Mart delegates from all over the world and Hyderabad’s residents were exposed to a bill board campaign on the theme ‘Meet in Sri Lanka’.

‘Meet in Sri Lanka’ was the cohesive effort of SriLankan Airlines, PATA Sri Lanka Chapter and the MICE industry and was aimed at capturing at least 10% of the Indian outbound MICE market.